For businesses that need an all-new or significantly revised digital marketing strategy to guide how, where, and why they are active in content marketing, social media marketing, email/messaging, and website/reputation, we can provide exactly that.
Our goal is to significantly increase the effectiveness of your digital marketing efforts within 12 months of delivery of your custom Roadmap.
In the first stage of your Roadmap development, we uncover and analyze everything about your business, with an emphasis on digital marketing. Looking at your marketing efforts through the eyes of your customers, we’ll look at content, social, email, website, ratings and reviews, online customer service, and other elements.
The collaboration will begin with a brand development timeline meeting, a two-hour, in-depth session with you and your team where we will confirm your key goals (past, present and future), and ask questions about how your programs operate today. We’ll interview your channel owners and your customers, as well.
In this phase, we’ll also gather deep insights into your competitors. We’ll discuss this competitor analysis with you and what you think they are doing right, and areas where you believe you currently have the upper hand.
We will conduct custom research to determine your customers’ attitudes and opinions about your business, as well as your competitors. We partner with several of the country’s leading data research aggregators to curate this incredibly useful research.
At the end of this stage, we provide you a written Roadmap development document that establishes your goals, detailed competitive assessment, and begins the foundation for the full Roadmap strategy. Delivered in a way that excites your team and keeps you enthusiastic for the journey ahead.
In the second stage, we focus on each area of your digital marketing achievements. Focusing on the areas your team needs most to deliver a strategic playbook for each digital channel, including operations, resources and timelines to meet your new goals. We’ll cover steps you should take, when, how often, for whom, how to measure, and necessary technologies. It’s a complete custom playbook for your digital marketing efforts.
What exactly does this mean? We draw you a highly customized Roadmap that will show you exactly how to get from A to Z and everything in between.
For more information on our strategic Roadmaps for content marketing, social media marketing, email marketing and messaging, and/or website and online reputation, schedule a free consultation with a Market Tree analyst today!