Thanks to unethical spamming practices, email marketing has gotten a bad name recently but email remains to be the bread & butter of the digital marketing world. After all, need to have an email address to do almost anything of any value online!
Even in B2B marketing, email is essential in nurturing leads and prospects.
And as is the case with social media, the expectations for email continually increase. Consumers want email that is more relevant personalized and caters to their interests. It’s more than likely that the emails you started sending 2 years ago, aren’t meeting your customer’s expectations of today.
In addition, customer trends show that people are also keen to connect with organizations in other ways which continue that conversation beyond the inbox. Live chat, Chatbots, Facebook Messenger; all of which are vital elements of modern customer service and fostering a one-to-one marketing conversation strategy.
Throughout this process, we’ll work with your teams to establish what your customers truly want to see from your email marketing program and how to optimize your future results based on past performance and industry trends. We’ll assess your email program against the efforts of industry competitors and establish where your organization drives the conversation with your customers and where you may be falling short. We’ll also work to ensure that you’re using the best, most accurate metrics to gauge the accuracy of your email reporting.
Market Tree is not an agency. We’re a digital marketing consultancy. If you’re business is starting a new digital initiative, we’ll guide you through the process. If you’re overwhelmed with internal discussions about resources, oversight and channel ownership/maintenance, we’ll provide the mentorship you need.
We use our experience at fortune 500 companies and the world’s top marketing agencies, in-depth customer insights, market analysis and operations development Roadmaps to provide Acceleration Plans that take your content marketing program from good to best-in-class!
Digital Marketing Roadmaps: Are all of your digital marketing teams on the same page of your digital marketing playbook? Or are the digital tactics and strategy of your business is stuck in a 2014 or older? This is likely a great solution for your organization!
Digital Marketing Accelerators: Is your business comfortable with the state of your existing content marketing strategy but need to develop ways to advance your team or leadership to the next level? Do you need in-depth analysis of how your digital marketing strategy and specific digital channels perform against industry competitors? What tactical steps should you take to gain the upper hand on your competition? This is the right solution for your business.
Digital Marketing Training Programs: Are you looking for validation of a current digital marketing strategy or need to bring a larger group of channel owners and participants into your process to acquire their insights on your current strategic course and digital marketing operations. This is usually facilitated live, onsite or online via webinar in a concentrated 1-2 day session. The intensives covered, will build upon your current strategies and bring all in attendance to fully understand your strategy, operations and measurement of your plan’s success.