Right now, having a great Facebook business page is quickly becoming almost as important as having a great website. That’s why we’ve built an overview of why your business needs to set up its business page, and how to use it as an effective marketing tool.
More and more often, so many people focus their digital lives on Facebook. It only makes sense therefor, that when users want to learn more about a business that interests them, they’ll look on Facebook.
In fact, when businesses want to begin to initiate more one-to-one relationships with their prospective customers, they’re doing it more often through their Facebook Business page.
Among other things, Business Pages have basic navigation where visitors can view photos and videos, read reviews, get information on events, see content like restaurant menus, and read an about page. In many cases, all of the information a business might need to present can be posted on their Facebook page.
There are even shopping features which allow eCommerce businesses to sell products and manage orders directly on Facebook.
So perhaps calling this a micro-website is an understatement since these pages are essentially becoming a full-fledged online business presence! In many cases, Facebook can offer greater functionality than your website. Timelines allow you to offer timely updates and add a personal touch to your business’ digital presence.
These pages also have a “Community” tab, that displays information such as people who like the page, posts in which your business was tagged and visitor posts. This is particularly useful for local businesses who wish to make connections to their growing social.
The reviews tab is another very important source of content for your business. Facebook is one of several places where it’s especially important to have good reviews. You should expect your visitors to check your reviews and be influenced by the ratings and content they find.
The cherry on top of this social sundae is that Facebook business pages are absolutely free and not difficult to set up! Weighing all of the “pros” and utter absence of “cons”, we could list dozens of reasons why you should have a Facebook business page and zero why you should not.
So that being said, Facebook Business Pages are a win-win proposition for your growing business.
What are you waiting for?!?